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Mission and Vision

Mission and Vision

Mission and Vision‘ – Visual Storytelling Presentation


The mission and vision of an organization can be likened to a journey across mountain peaks. Just as a climber plans each step to reach the summit, organizations craft their mission and vision to guide their path toward their ultimate goals. Let’s explore this metaphor, highlighting the strategic approach needed to achieve success.

Metaphor Interpretation:

The visual depicts a mountain range with a person standing on the side of a peak, looking towards the next peak with the goal flag at the end. Various stepping stones or markers are placed between the peaks, symbolizing the strategic milestones or objectives that lead to the ultimate goal. The person is shown contemplating the path, emphasizing the thoughtful planning required to navigate the journey.

Example: Company Expansion

Challenge: Not enough funds and other challenges


  • Starting with a strong foundation in the current market (base camp).
  • Expanding into adjacent markets or regions (first peak).
  • Introducing new products or services to diversify offerings (second peak).
  • Establishing a global presence and becoming a market leader (summit).

Skills Required:

  • Strategic Thinking: Ability to envision long-term goals and formulate plans to achieve them.
  • Adaptability: Willingness to adjust strategies based on market conditions or internal changes.
  • Collaboration: Working together with teams to implement strategies and overcome challenges.
  • Leadership: Guiding the organization towards its mission and vision with clarity and purpose.
  • Resilience: Persevering through setbacks and challenges to stay on course towards goals.

By adopting a mission and vision that guides their strategic journey, organizations can navigate challenges and reach new heights of success, much like climbing peaks towards a goal flag.

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